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Detailed representation of an offer — the bundle of company-context inputs the AI SDR uses to personalize outreach. Returned by get/create/update responses.

id
integer<int64>
read-only

Unique identifier for the offer

name
string

Display name of the offer

companyName
string

The company being represented in outreach

companyDescription
string

Short description of what the company does

icp
string

Ideal Customer Profile — who the offer is meant for

reasonForOutreach
string

Free-form rationale shown to the AI SDR for why this outreach is being made

caseStudies
string[]

Case studies that demonstrate the company's value

painPoints
string[]

Customer pain points this offer addresses

proofPoints
string[]

Proof points that back up the offer's claims

valuePropositions
string[]

Value propositions presented in messaging

callToActions
string[]

Call-to-action phrasings the AI SDR can use