Offer
Detailed representation of an offer — the bundle of company-context inputs the AI SDR uses to personalize outreach. Returned by get/create/update responses.
Unique identifier for the offer
Display name of the offer
The company being represented in outreach
Short description of what the company does
Ideal Customer Profile — who the offer is meant for
Free-form rationale shown to the AI SDR for why this outreach is being made
Case studies that demonstrate the company's value
Customer pain points this offer addresses
Proof points that back up the offer's claims
Value propositions presented in messaging
Call-to-action phrasings the AI SDR can use