Create an offer
ai-sdr:write scope (or a broader one that includes it).
Use this endpoint when you need a new offer to hold the company context your AI SDR outreach should draw on. Only name is required, up to 200 characters; companyName, companyDescription, icp and reasonForOutreach are optional free text, and caseStudies, painPoints, proofPoints, valuePropositions and callToActions each accept up to 10 non-empty entries of at most 1000 characters. Fields you omit are stored empty and can be filled in later, and any text you send may reference only the template variables your account recognizes. The created offer is returned in full with its assigned id. The AI SDR feature must be enabled for your team.
Authorizations
Authenticate every request with a Bearer token. Pass your Reply API key in the
Authorization header:
Get your API key from the Reply dashboard: Settings → API Key.
Body
Request body for creating a new offer.
Display name of the offer
1 - 200The company being represented in outreach
200Short description of what the company does
3000Ideal Customer Profile
1000Free-form rationale for the outreach
1000Case studies (max 10; each non-empty, max 1000 chars)
101 - 1000Customer pain points (max 10; each non-empty, max 1000 chars)
101 - 1000Proof points (max 10; each non-empty, max 1000 chars)
101 - 1000Value propositions (max 10; each non-empty, max 1000 chars)
101 - 1000Call-to-action phrasings (max 10; each non-empty, max 1000 chars)
101 - 1000Response
Offer created successfully
Detailed representation of an offer — the bundle of company-context inputs the AI SDR uses to personalize outreach. Returned by get/create/update responses.
Unique identifier for the offer
Display name of the offer
The company being represented in outreach
Short description of what the company does
Ideal Customer Profile — who the offer is meant for
Free-form rationale shown to the AI SDR for why this outreach is being made
Case studies that demonstrate the company's value
Customer pain points this offer addresses
Proof points that back up the offer's claims
Value propositions presented in messaging
Call-to-action phrasings the AI SDR can use