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POST
/
v3
/
ai-sdr
/
playbooks
Create a playbook
curl --request POST \
  --url https://api.reply.io/v3/ai-sdr/playbooks \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "name": "Outbound playbook v2",
  "description": "Tone and pacing for cold outreach",
  "body": "## Voice\nFriendly, concise, never desperate.\n\n## Pacing\nTwo touches per week max.",
  "type": "team"
}
'
import requests

url = "https://api.reply.io/v3/ai-sdr/playbooks"

payload = {
"name": "Outbound playbook v2",
"description": "Tone and pacing for cold outreach",
"body": "## Voice
Friendly, concise, never desperate.

## Pacing
Two touches per week max.",
"type": "team"
}
headers = {
"Authorization": "Bearer <token>",
"Content-Type": "application/json"
}

response = requests.post(url, json=payload, headers=headers)

print(response.text)
const options = {
method: 'POST',
headers: {Authorization: 'Bearer <token>', 'Content-Type': 'application/json'},
body: JSON.stringify({
name: 'Outbound playbook v2',
description: 'Tone and pacing for cold outreach',
body: JSON.stringify('## Voice\nFriendly, concise, never desperate.\n\n## Pacing\nTwo touches per week max.'),
type: 'team'
})
};

fetch('https://api.reply.io/v3/ai-sdr/playbooks', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));
<?php

$curl = curl_init();

curl_setopt_array($curl, [
CURLOPT_URL => "https://api.reply.io/v3/ai-sdr/playbooks",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "POST",
CURLOPT_POSTFIELDS => json_encode([
'name' => 'Outbound playbook v2',
'description' => 'Tone and pacing for cold outreach',
'body' => '## Voice
Friendly, concise, never desperate.

## Pacing
Two touches per week max.',
'type' => 'team'
]),
CURLOPT_HTTPHEADER => [
"Authorization: Bearer <token>",
"Content-Type: application/json"
],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}
package main

import (
"fmt"
"strings"
"net/http"
"io"
)

func main() {

url := "https://api.reply.io/v3/ai-sdr/playbooks"

payload := strings.NewReader("{\n \"name\": \"Outbound playbook v2\",\n \"description\": \"Tone and pacing for cold outreach\",\n \"body\": \"## Voice\\nFriendly, concise, never desperate.\\n\\n## Pacing\\nTwo touches per week max.\",\n \"type\": \"team\"\n}")

req, _ := http.NewRequest("POST", url, payload)

req.Header.Add("Authorization", "Bearer <token>")
req.Header.Add("Content-Type", "application/json")

res, _ := http.DefaultClient.Do(req)

defer res.Body.Close()
body, _ := io.ReadAll(res.Body)

fmt.Println(string(body))

}
HttpResponse<String> response = Unirest.post("https://api.reply.io/v3/ai-sdr/playbooks")
.header("Authorization", "Bearer <token>")
.header("Content-Type", "application/json")
.body("{\n \"name\": \"Outbound playbook v2\",\n \"description\": \"Tone and pacing for cold outreach\",\n \"body\": \"## Voice\\nFriendly, concise, never desperate.\\n\\n## Pacing\\nTwo touches per week max.\",\n \"type\": \"team\"\n}")
.asString();
require 'uri'
require 'net/http'

url = URI("https://api.reply.io/v3/ai-sdr/playbooks")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Post.new(url)
request["Authorization"] = 'Bearer <token>'
request["Content-Type"] = 'application/json'
request.body = "{\n \"name\": \"Outbound playbook v2\",\n \"description\": \"Tone and pacing for cold outreach\",\n \"body\": \"## Voice\\nFriendly, concise, never desperate.\\n\\n## Pacing\\nTwo touches per week max.\",\n \"type\": \"team\"\n}"

response = http.request(request)
puts response.read_body
{
  "id": "t-7",
  "name": "Outbound playbook v2",
  "description": "Tone and pacing for cold outreach",
  "body": "## Voice\nFriendly, concise, never desperate.\n\n## Pacing\nTwo touches per week max.",
  "type": "team",
  "lastUpdatedAt": "2026-05-10T14:32:11Z",
  "authorUserId": 4821,
  "styleFiles": [
    {
      "id": 12345,
      "fileName": "tone-guide.pdf"
    }
  ]
}

Authorizations

Authorization
string
header
required

Authenticate every request with a Bearer token. Pass your Reply API key in the Authorization header:

Authorization: Bearer <your-api-key>

Get your API key from the Reply dashboard: Settings → API Key.

Body

application/json

Request body for creating a new playbook.

name
string
required

Display name of the playbook

Required string length: 1 - 128
description
string
required

Short description of the playbook's purpose. Empty string allowed.

Maximum string length: 1000
body
string
required

Full playbook body — typically Markdown or plain text instructions the AI SDR follows when this playbook is applied. Empty string allowed.

type
enum<string>
required

Visibility scope for the new playbook. Only organization and team are accepted — global playbooks are Reply-curated and cannot be created via the API.

Available options:
global,
organization,
team

Response

Playbook created successfully

Detailed representation of a playbook, returned by get/create/update responses.

id
string
read-only

Composite identifier formatted as {prefix}-{numericId} where the prefix encodes the playbook scope: g for global, o for organization, t for team (e.g. g-1, o-42, t-7).

name
string

Display name of the playbook

description
string

Short description of the playbook's purpose

body
string

Full playbook body — typically Markdown or plain text instructions the AI SDR follows when this playbook is applied.

type
enum<string>

Visibility scope of the playbook. Set on create and immutable thereafter.

Available options:
global,
organization,
team
lastUpdatedAt
string<date-time>
read-only

Timestamp of the last modification

authorUserId
integer | null
read-only

User ID of the playbook author. null for global playbooks and when the original author is no longer a team member.

styleFiles
PlaybookStyleFile · object[]
read-only

Style files attached to the playbook. Managed via the /style-files sub-resource — uploads are immediate, deletes are immediate; the field is read-only on the playbook payload.